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Proven, successful real estate prospecting strategies include:
- Calling expired real estate listings (perhaps their listing price was too high or their previous agent was not of the highest quality; a word of caution - these people are likely frustrated with real estate agents and so you must work extra hard to convince them that you are hardworking and smart)
- Talking to For Sale By Owners (over 85% of people trying to sell their own homes give up and hire an agent)
- Going door-to-door
- Calling past clients
- Sending holiday cards/ small gifts with your name and contact information (my family is a big fan of magnets)
- Calling people in your social network (everybody knows someone that wants to buy or sell a house)
- Calling out-of-town owners (a lot of them may be facing frustrations with managing a home from a distance and be ready to sell)
- Sending a notice to your alumni or fraternity/sorority newsletter (there could be alumni in your area)
- Paying for the White Pages to make your name distinct, such as bold or large lettering
- Organizing neighborhood parties (what better way to build rapport with the people that live around you)
- Creating a quarterly neighborhood newspaper that includes news such as weddings, honors, college acceptances, move ins and outs, selling prices of homes, etc (of course the newsletter will include your photo and contact information)
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