Real Estate Video Marketing – As you may have heard in one of our most recent posts, this is
one of the most overlooked niches still today, as only 4% of agents are
actually taking advantage of this tactic and 74% of sellers want an agent that uses video to market listing (according to Realtor.com).
Video can draw a multitude of visitors, can be reproduced multiple times
without duplicate content issues, gets ranked very well in Google and can
totally go viral with social sharing. If you are not currently using this, then
you must integrate this into your real estate marketing plan today!
Video Share Sites
1. YouTube YouTube isn't just an American favorite; it’s popular throughout the world. For More on YouTube Reviews.
2. Break The majority of the videos on Break are humorous, whether they are bloopers and
blunders caught on video or scripted clips created by users. More on Break
3. Vimeo Vimeo is quickly becoming both a popular video share website and a social
networking site. More on Vimeo
4. LiveStream This site is basically an all in one broadcast solution for video. You can create,
edit, and add things similar to broadcast companies could add.
5. Operator11 Go live with your camera and create your own channels. You can also send
video comments and remix your videos.
Recording Your Video Tips
~ Your Smart Phone or standard digital camera to take short video segments of each room or feature of the property. Keep the video segments to 10-15 seconds, just enough to describe what the viewer is watching. The goal is to create a video that is about 2-3 minutes long.
~ Have someone hold the camera or take along a tripod to do it yourself.
~ Feature yourself in the opening scene to introduce the property, and at the end to thank viewers for taking the video tour.
~ Consider creating permanent opening and closing video segments that you can
use with every video. In this way, you can have a polished, consistent opening
scene and closing scene. Then when you take the video segments at each
location, you need only take the segments for that property.
~ Inside the property, make sure to turn on all the lights, ceiling fans, fireplaces,
etc. so that you can capture these features in motion. As you’re shooting your
individual video segments, be sure to pan slowly so that you don’t create a blurry
video.
~ When taking each video segment, don’t start speaking until 1-2 seconds after
hitting record, and leave 1-2 seconds after speaking before stopping the
recording. ( you don’t want to cut your voice off!)
Have fun and remember to smile for the camera!
